I was an early product leader at AllTrails, and former technology investor at Spectrum Equity.
Based in San Francisco, CA
Trusted by teams at
Tailored deep-dive
Focused sprints around a specific challenge — pricing audit, funnel optimization, analytics setup, or launch strategy.
Ongoing guidance
For teams that need a thinking partner, not a full-time hire. Monthly strategy sessions, async support, and frameworks to move faster.
Hands-on execution
I join your team as a fractional growth lead — owning strategy, running experiments, and driving results alongside your team.
Funnel audits, opportunity mapping, and prioritized roadmaps
Figmas, PRDs, sprint scoping, and shipping
Instrumentation, experiment design, and data culture
Pricing, packaging, and conversion optimization
Hiring, structure, rituals, and career paths
Translating product metrics into investor narratives
I've spent my career at the intersection of product and finance.
I started at Spectrum Equity, where I invested $100M across consumer apps and B2B software, including AllTrails in 2018 when it was sub-$10M ARR. I joined AllTrails as the 30th employee, spending five years helping scale it to 250+ people. I started the product growth team, hired engineers and designers, executed roadmaps, and spearheaded analytics and experimentation.
Now as an independent consultant, I operate at all altitudes — not just "advisory," but building Figmas, SQL queries, PRDs, and org charts. I've worked with teams of 6 to 300, including Chess.com and Change.org. If you need a partner who bridges the big picture and day-to-day product execution, I can help.
